Successful digital transformation: follow the guide!
All companies that have started digitizing will tell you: the path to transformation is fraught with pitfalls. Many obstacles will hinder the desire for digital transformation within the organization. The following objections are generally noted:
"Our operating processes are far too heavy to be transformed."
"We don't have time to transform ourselves."
"Our teams will be resistant to change."
"Digital transformation is not suitable for my field of activity or the size of my company."
We will not dismiss all these fears with a few answers on a case-by-case basis. Through this post, we would like to provide you with some indicators that will allow you to properly analyze the performance of your digital transformation and remove any obstacles you may have to deal with.
Agility and customer focus: the key points for success
The word "agility" is in the mouth of all organizations. The ability of companies to streamline their processes, make them evolve rapidly, operate in a more cross-functional way, etc. are decisive in a climate of constant market evolution. Reducing decision times and offer launch times is, for example, at the heart of the challenges of digital transformation. These times are therefore excellent indicators of the transition to an agile organization.
But, if digital transformation makes it possible to make changes that are beneficial to the company's internal processes, it remains imperative that the will to transform also be customer-oriented.
The implementation of an agile organization makes it possible to better identify customer needs, through more exchanges and better communication. It also allows these needs to be met quickly. An organization that focuses its digital transformation on customer driven has a sustainable competitive advantage. Indeed, the latest studies show that customers are increasingly placing customer service at the heart of their decision-making process.
Digital transformation can also help improve this customer experience through the efficient use of data. For example, the analysis of your customer database using adapted software allows you to access information on your customers' purchasing behaviour more quickly, and to modulate your offers with agility.
Aiming for operational excellence for further growth
Digital transformation can turn into a fiasco if you make the wrong choices. It is therefore important to seek operational excellence in each of the decisions you make in your digitisation process. Think about processes and how to optimize them: how to do better? Is it possible to share certain tools? Can I break silos within my company through digitalization?
Operational excellence is measured by several indicators such as employee productivity, recruitment and the company's ability to retain employees, the quality of new processes and error analysis, information system costs, and the influence of innovative development partners.
Nevertheless, operational excellence is not an end in itself. Digital transformation must also make it possible to develop its business and reach new markets.
The indicators to measure the impact of digitisation on your business are differentiation from competitors, the implementation of new digital solutions, and of course the new sources of revenue generated since your switch to digital.
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